Ad Revenue Calculator for Any Website

Estimate Gross & Net Ad Earnings for Your Website or Blog

Estimate potential Gross Ad Revenue (total generated) or Net Ad Revenue (your take-home amount) for your website or blog. This calculator uses standard industry metrics, including fill rate and optional revenue share.

Applicable to any website (blog, news site, forum, tool, etc.) regardless of the ad network. Enter your site's traffic and performance numbers like Page Views, Click-Through Rate (CTR), Cost Per Click (CPC), and Revenue Per Mille (RPM/CPM) to project potential earnings.

Note: Provides an estimate only. Actual earnings vary.

Revenue Calculation Tool

(Total potential views/impressions)
%
(Avg. % of served ads clicked)
$
(Avg. earnings per ad click)
$
(Avg. earnings per 1000 served ads)
%
(% of ad requests filled)
%
(Your % after network fees - ignored for Gross)
Estimated Monthly Net Revenue: $0.00

Understanding Your Ad Revenue Estimate

Select "Net Revenue" to estimate your take-home amount after accounting for ad fill rate and the ad network's revenue share. Select "Gross Revenue" to see the total potential revenue generated before the network takes its share (the Publisher Share % field will be ignored).

The underlying principles apply to any ad-monetized website, regardless of the specific ad network used.

Factors Influencing Actual Ad Revenue

Use this calculator as a helpful estimation tool and always refer to your actual ad network reports for precise performance data.

Privacy Policy

Calculator Data: We respect your privacy. The values you enter into this Ad Revenue Calculator are processed entirely within your browser using JavaScript. This data is not stored, tracked, transmitted, or saved by our servers or any first-party service associated directly with this tool.

Third-Party Services (Advertising & Analytics): This website displays advertisements provided by Google AdSense and may use analytics services (such as Google Analytics). These third-party services use cookies and other tracking technologies to collect information about your visit to this site and other websites (e.g., IP address, browser type, pages visited). This data is collected directly by these third parties according to their own privacy policies.

Cookies: Third-party services on this site use cookies for ad personalization, frequency capping, conversion tracking, and analytics. You can manage cookie preferences through your browser settings and relevant third-party settings (e.g., Google Ad Settings).

Your Rights (GDPR): If you are in a region with data protection laws like GDPR, you have rights regarding your personal data. Please refer to the privacy policies of the respective third-party services (e.g., Google) for information on how to exercise these rights regarding the data they control.

Last updated: 2025-04-06